Our Team

Melanie Marconi

Founder & CEO

Melanie is a longtime entrepreneur with a passion for helping people reach their personal and professional goals. As a working single mom, Melanie searched for innovative, impactful ways to get the most out of each day – and VIDA stemmed from her desire to bring those same opportunities to others.

An accidental entrepreneur at age 23, Melanie was a co-founder of BDI Events, Where Will They Stay? and The Modern Concierge before launching VIDA in 2019.

Melanie holds a B.S. degree in Journalism and Communication from the University of Oregon. She has long been active in the nonprofit community, and currently serves as Chair of Board of Directors for Xcelerate Women, an organization dedicated to supporting the myriad needs of growth-focused women entrepreneurs. Melanie loves working in the VIDA Main Space to be able to catch up with members, and enjoys hiking, nonfiction books and a detailed To Do list.

Kaitlyn McConnell

Community Director
VIDA Portland

Kaitlyn is a native of the Pacific Northwest and has had a long and varied career up and down the West Coast. From her roots in the entertainment and music industries to serving as Executive Assistant to leading entrepreneurs, Kaitlyn’s passion lies within helping others to achieve their visions and get things done. 

Kaitlyn joined the VIDA team with the opening of VIDA Coworking, and currently serves as Community Director for the Portland location, and as the lead of the VIDA Business Services Team, working on a range of administrative projects. She is an artist, an actor, a mom and loves traveling and connecting with family and friends.

Caitlin Crocker

Community Director
VIDA Beaverton

To her core, Caitlin is a dedicated organizer and loves creating beauty and ease from chaos. From her many years working in early childhood education, including at VIDA SCHOOL, Caitlin has developed extreme patience and a comforting temperament and has a knack for simplifying even the most sticky concepts and projects.

Caitlin loves connecting with VIDA members and providing solutions and resources when necessary, as well as tending to our plant babies, keeping the space organized and clean and finding new favorites for VIDA Cafe. Caitlin enjoys making hand-painted watercolor cards, reading in coffee shops, and going on weekend adventures with her spouse.