Our Team

Melanie Marconi

Founder & CEO

Melanie is a longtime entrepreneur with a passion for helping people reach their personal and professional goals. As a working single mom, Melanie searched for innovative, impactful ways to get the most out of each day – and VIDA stemmed from her desire to bring those same opportunities to others.

An accidental entrepreneur at age 23, Melanie was a co-founder of BDI Events, Where Will They Stay? and The Modern Concierge before launching VIDA in 2019.

Melanie holds a B.S. degree in Journalism and Communication from the University of Oregon. She has long been active in the nonprofit community, and currently serves as Chair of Board of Directors for Xcelerate Women, an organization dedicated to supporting the myriad needs of growth-focused women entrepreneurs. Melanie loves working in the VIDA Main Space to be able to catch up with members, and enjoys hiking, nonfiction books and a detailed To Do list.

Kaitlyn McConnell

Community Director
VIDA Portland

Kaitlyn is a native of the Pacific Northwest and has had a long and varied career up and down the West Coast. From her roots in the entertainment and music industries to serving as Executive Assistant to leading entrepreneurs, Kaitlyn’s passion lies within helping others to achieve their visions and get things done. 

Kaitlyn joined the VIDA team with the opening of VIDA Coworking, and currently serves as Community Director for the Portland location, and as the lead of the VIDA Business Services Team, working on a range of administrative projects.

She is an artist, an actor, a mom and loves traveling and connecting with family and friends.

Alex Bliss

Community Manager
VIDA Beaverton

Alex is new to the PNW and brings extensive experience in social media marketing and community management to VIDA, particularly within start-up environments. As the Community Manager for VIDA’s Beaverton location, she is passionate about fostering connections — meeting new people and creating opportunities for collaboration and community growth! 

In her free time, Alex spends her time writing, volunteering with Special Olympics Oregon, Animal Aid, and Cat Adoption Team, and traveling back to California to visit family and friends. She loves exploring the outdoors and discovering new restaurants in her city—recommendations are always welcome! 

Fun fact: Alex’s wedding anniversary coincides with VIDA Beaverton’s one-year anniversary.