Prep for 2024, the year of achieving your business goals.

It feels like just yesterday we were gearing up for 2023, doesn’t it? Now there are just a handful of weeks left until the new year, but that’s still plenty of time to plan for 2024. 

What do we want your business or career to look like in the new year? How will we show up for ourselves and others? What do we hope to achieve? How will we maintain balance between work and life? 

All are impactful questions to consider – and we’re here to help you answer some of them. Here are tips on how you can gear up for an empowering and goal-oriented 2024…

Assess Your Progress

You can’t move forward without looking back. Now’s the time to reflect on the progress you’ve made toward your long-term goals throughout 2023. Assess yourself – the good and not-so-good – by completing a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis. 

Be honest and thorough: What key performance indicators (KPIs) did I/my business meet and miss? In what areas did I/my business surpass expectations and fall short? Where can I grow, and what skills can I fine-tune?

Not only should you assess your operational performance but also your business’ financial performance. After all, the two go hand-in-hand. 

What was your 2023 budget? How can it be optimized to better support your operations and goals? How did you allocate funds? What costs might be weighing you down? 

Review Your Long-Term Goals & Vision

It’s always important to check in on your vision and long-term goals – both of which should act as your or your organization’s North Star. 

Define both your vision and goals, particularly by using the SMART method (Specific, Measurable, Achievable, Realistic and Timely). Have they recently changed? Have you made any progress toward them? 

When you re-evaluate your long-term goals and vision, it helps you remain aligned with who you are, where you’re looking to grow and how you’re going to propel your business forward into the future.

Set New Short-Term Goals for 2024

Once you’ve mapped out your long-term goals, it’s time to hone in on the short-term. Think of these as the baby steps to achieving your overarching vision. Remember to also use the SMART goal method when identifying your short-term goals as well. It’s also a good idea to determine the KPIs you’ll use track to your success toward each goal. It’ll help hold you accountable! 

Build Your Strategy

Plan out your 2024 strategy by month – or maybe even by week – to set yourself up for success. It’ll keep you focused on your goals on an on-going basis. Create calendars and plans for marketing, social media, product launches, digital content, financial reviews, education/trainings, logistics and so much more. 

Building out a thoughtful strategy will ensure you reach – rather, CRUSH – your 2024 goals. 

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